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Marketing

GNC/Basic Media Group, Inc. | Weider Franchising, Inc.

2002-present GNC/Basic Media Group, Inc., Consultant
• Designed and helped drive effective advertising strategies in print media.
• Developed marketing and collateral materials for GNC Show of Strength, an international convention of men and women bodybuilders, strongman competitors, wrestlers, and many other professional athletes who compete for prizes in excess of $500,000.

Advertising Strategies:

4-page GNC Brochure

GNC Flyer




1990-1992 Weider Franching, Inc., Consultant

• Helped designed and implemented a franchise program for the health club and fitness center industry for this $500 million fitness empire.
• Created company’s marketing materials, including logos, business plan, employee handbook, brochures, and promotional videos.


Articles:

The Next Generation of Fitness Gyms

Weider Fitness Gym:
A New Franchise Program

 

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The Ghost of Tahquitz

A morally complex tale of greed, murder and Indian gaming.


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Being Salvador Dali
The greatest living American art forger.


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Writing for Fitness Magazines
An article published with the American Society of Journalists & Authors (ASJA).


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Inside Celebrity Obsessions
A study inside the mind of a stalker.


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Better Off Dead
It was a indefensible accident that could have happened to almost anyone.


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The Big Orange
The California Dream isn’t dead, yet.


 
 

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