2002-present GNC/Basic
Media Group, Inc., Consultant
• Designed and helped drive effective
advertising strategies in print media.
• Developed marketing and collateral
materials for GNC Show of Strength, an
international convention of men and women
bodybuilders, strongman competitors, wrestlers,
and many other professional athletes who
compete for prizes in excess of $500,000.
Advertising Strategies:
1990-1992 Weider Franching, Inc., Consultant
• Helped designed and implemented
a franchise program for the health club
and fitness center industry for this $500
million fitness empire.
• Created company’s marketing
materials, including logos, business plan,
employee handbook, brochures, and promotional
videos.
