Media
Graduate Work
My Music


9.9.08
Read the latest newspaper and magazine articles about Scott and his various projects, including the recently released Shelter Me, a benefit CD (and documentary) to help end homelessness in Orange County.

5.15.08
Listen to Scott's latest project, a benefit CD titled Shelter Me, 13 original songs by local artists to help end homelessness is Orange County.

6.5.07
Scott recently signed a contract to ghostwrite a non-fiction book with NFL legend Tiki Barber and record-breaking power-lifter Joe Carini, scheduled for release in 2008. Click here for photo.

3.1.07
Scott's book Built for Sex gets mentioned in the March 2007 "official publication" of the American Society of Journalists and Authors (ASJA).


Marketing

GNC/Basic Media Group, Inc. | Weider Franchising, Inc.

2002-present GNC/Basic Media Group, Inc., Consultant
• Designed and helped drive effective advertising strategies in print media.
• Developed marketing and collateral materials for GNC Show of Strength, an international convention of men and women bodybuilders, strongman competitors, wrestlers, and many other professional athletes who compete for prizes in excess of $500,000.

Advertising Strategies:

4-page GNC Brochure

GNC Flyer




1990-1992 Weider Franching, Inc., Consultant

• Helped designed and implemented a franchise program for the health club and fitness center industry for this $500 million fitness empire.
• Created company’s marketing materials, including logos, business plan, employee handbook, brochures, and promotional videos.


Articles:

The Next Generation of Fitness Gyms

Weider Fitness Gym:
A New Franchise Program

 

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Be sure to read...
The Ghost of Tahquitz

A morally complex tale of greed, murder and Indian gaming.


Be sure to read...

Being Salvador Dali
The greatest living American art forger.


Be sure to read...

Writing for Fitness Magazines
An article published with the American Society of Journalists & Authors (ASJA).


Be sure to read...

Inside Celebrity Obsessions
A study inside the mind of a stalker.


Be sure to read...

Better Off Dead
It was a indefensible accident that could have happened to almost anyone.


Be sure to read...

The Big Orange
The California Dream isn’t dead, yet.


 
 

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