Resume
1990-present
 Author/Freelance
Writer
•
Authored a fitness book for Rodale
Press, titled "Built for
Sex." Publication date: June
2005.
• Co-authored a fitness
book for Rodale Press, titled
"Action Hero Training System."
Publications date: June 2005.
• Contributed feature articles
and cover stories to various magazines
and newspapers, including Men’s
Health, TV Guide, The Los Angeles
Times, The Miami Herald,
Los Angeles Magazine, Christian
Science Monitor, Video Software
Magazine, Muscle & Fitness,
Vista, Men’s Fitness, AdAge,
and The New York Daily News
• Co-authored a language
acquisition video for Barron’s
Educational Series, Inc., titled
"Spanish for Gringos."
Publication date: August 1995.
• Co-authored a fitness
book for Warner Press, Inc., titled
"Lifelong Fitness."
Publication date: August 1994.
• Co-authored a medical
book for Health Press Inc., titled
"Heart to Heart." Publication
date: June 1991.
• Authored three children’s
books for Rourke Corporation,
Inc., two for Marshall Cavendish,
Inc., and two for Smart Apple
Media, all highly-respected publishers
in the children’s library
non-fiction market. Publication
dates: 1987 – 1999. |
2002-present
GNC/Basic Media Group, Inc., Consultant
•
Designed and helped
drive effective advertising strategies
in print media.
•
Developed marketing
and collateral materials for GNC
Show of Strength, an international
convention of men and women bodybuilders,
strongman competitors, wrestlers,
and many other professional athletes
who compete for prizes in excess
of $500,000. |
2001-2004
iMedia Communications, Inc., Consultant
• Developed content
for and moderated panel discussions
at company-sponsored industry
conferences, which catered to
upper management marketing and
advertising executives from a
broad array of industries. These
particular Summits brought together
top brand marketers and the senior
management of the top-spending
advertising agencies and interactive
media properties to foster greater
understanding of the Internet
as a viable marketing medium.
• Secured and coordinated
speakers for the Summits, including
Mike Kelly, President, AOL Network
Sales & Solutions; David Verklin,
CEO, Carat North America; Andrew
Heyward, President, CBS News;
Esther Dyson, Chairwoman, EdVentures;
Erv Shames, former CEO, General
Foods; Bill Sidwell, Director
of Global Brand Strategy, Hewlett-Packard,
Co.; Rob Norman, Chairman, MediaEdge:cia;
Stephen M. Lacy, President, Meredith
Corporation Publishing Group;
Ian Beavis, Senior Vice President,
Mitsubishi; Tom Rogers, Chairman,
Primedia, Inc.; Jack Klues, CEO,
Starcom MediaVest Group; Jeffrey
Cole, Director, UCLA Center for
Communications Policy.
•
Worked closely with president
and vice president of sales to
create new online revenue streams
for the iMedia website and newsletters,
and in securing new clients and
maintaining current advertisers.
• Coordinated material from
other content coordinators/providers
to flow into a variety of online
and offline communication vehicles,
rewriting for varying audiences
as appropriate.
• Established
and monitored all online sponsorships
with advertisers, and also defined
goals, creative guidance, audience
definition, schedules, and performance
metrics. |
1999-2001
Digitrends Magazine, Consultant
• Launched Digitrends,
a quarterly magazine that served
interactive marketers and their
agencies with in-depth reviews
of the trends, research, tactics,
case studies, and techniques developed
for and applied in the interactive
marketing and advertising space.
In April 1999, the Western Publications
Association recognized Digitrends
as "Best Quarterly Magazine"
at the 43rd annual "Maggie"
awards ceremony. Also launched
a bi-monthly magazine for the
electronic retailing industry.
• Developed content
for and moderated panel discussions
at company-sponsored industry
events, which catered to upper
management marketing and advertising
executives from a broad array
of industries. |
1997-1999
Workforce Magazine, Department/Features
Editor
• Maintained ongoing
relationships with columnists
and freelance writers for monthly
material. Wrote feature articles,
researched and edited special
projects. Worked with design and
production departments for direct-to-plate
printing process. Also contributed
to content development for the
company’s Web site at www.workforce.com.
|
1990-1992
Weider
Franching, Inc., Consultant
• Helped designed
and implemented a franchise program
for the health club and fitness
center industry for this $500
million fitness empire.
•
Created company’s marketing
materials, including logos, business
plan, employee handbook, brochures,
and promotional videos. |
1992-1997
Language Services Institute, Consultant
• Developed a small
company in the language acquisition
industry. Published six projects
with Barron’s Educational
Series, Inc.: "Spanish for
Gringos," "Inglés
Para Latinos," "Spanish
for Health Care Professionals,"
"Household Spanish,"
"Spanish for Law Enforcement,"
and "Spanish for Gringos"
(video). |
1989-1990
Costa Mesa Daily Pilot,
Editor
• Designed, edited,
and produced a start-up weekly
entertainment section for this
daily newspaper (circulation:
36,000). Assembled all editorial
material, researched and wrote
most of the feature articles.
Coordinated all freelance work
with writers and photographers. |
1987-1989
Fullerton
News Tribune, Editor
•
Designed, edited and produced
one of five start-up weekly newspapers
for Scripps-Howard. Also worked
as a reporter for the company’s
daily newspaper (circulation:
24,000). |
|
2001-presentUniversity
of California, Irvine, Irvine,
Calif.
• Designed a workshop
on the literary forms and techniques
used in creative nonfiction writing
or literary journalism. Class
discussion revolves around the
history of these two forms of
journalism and the cultural context
in which writers work. Topics
explored include formal considerations
such as voice and structure, reporting
methods, and ethical issues.
• Designed a workshop to
help students gain insights into
how to ferret out markets, write
compelling query letters, conduct
interviews, wow editors and get
paid as a freelance writer. Each
class combines instruction, in-class
exercises and critiquing sessions
in a healthy and respectful environment.
Also designed a five-week interactive
workshop on effective online writing
and interactive storytelling.
• Designed a workshop
on writing for Websites or online
magazines. This lecture/workshop
helps students gain insights into
how to write a compelling electronic
query, target the appropriate
Website, write online text using
interactive storytelling and writing
techniques, and think interactively. |
2001-presentOrange
Coast College, Costa Mesa, Calif.
• Six (6) semesters
of English 100 and 101 Freshman
Composition classes. Application
of basic principles and procedures
of written composition with emphasis
on writing and evaluation of student’s
own papers. First instructor on
campus to teach English 117AD,
a course designed to focus on
student writing and marketing
of in-depth non-fiction feature
articles.
• Feature
Writing (English 117AD/Communications
117AD). A writing workshop that
focuses on student writing and
marketing of in-depth non-fiction
feature articles. Emphasis on
guiding students and developing
interesting non-fiction stories
from the idea stage through publication
and finding suitable markets for
publication. |
2001-presentSaddleback
College, Mission Viejo, Calif.
• One (1) full
year Faculty Advisor for Saddleback’s
student-run weekly newspaper,
The Lariat.
•
Six (6) full semester courses
in expository writing. Instruction
focuses on how to select and narrow
a topic, frame a thesis statement,
and organize the content into
a logical, coherent composition.
Original essays, increasing in
level of difficulty and in length,
are developed through a process
approach, including prewriting
and peer-editing techniques. |
2001-2002Irvine
Valley College
• Instructor/JRNL
112 Feature Writing, JRNL 110
News Writing, and JRNL 120 Newspaper
Production. Instruction focuses
on writing non-fiction stories
for publication, concentrating
on advanced writing techniques.
Production class focuses on newspaper
production techniques, focusing
on various aspects of producing
a campus newspaper.
•
Board of Directors, Orange County
Scholastic Foundation—a
non-profit organization whose
mission is to provide competitive
academic opportunities for students
to recognize academic achievements
and to motivate students to excel
academically. Supporter, Irvine
Valley College Foundation’s
Scholarship Campaign |
2001-2002Santa
Ana College
• One full semester
as a teaching intern for the journalism
department. Instruction focuses
on introduction into evaluating,
gathering and writing news in
accepted journalistm style under
newsroom conditions, publication
editing, newspaper and magazine
writing and production workshops.
Includes role of the reporter
and the legal/ethical issues relating
to reporting. |
|
Professional Memberships
American Society of Journalists
and Authors (ASJA)
Member since 2001.
Orange County Press Club
Member since 1993
North American Travel Writers Association
Member since 1991.
Toastmasters, Club 615-A1, Founder’s
District Region II
Former president. Coordinated various educational
programs and events.
Pacific Coast Press Club, Long Beach,
CA
Former president. Supervised various media-related.
PUBLISHED WORKS
• "Built
for Sex" (Rodale Press),
©2005
• "Action
Hero Body" (Rodale Press),
©2005 w/ Jorgen DeMey
• "The
Ghost of Tahquitz" (iUniverse,
Inc.), ©2002.
• "Famous
Companies: Nike" (Smart
Apple Media), ©1999.
• "Famous
Companies: Sony" (Smart
Apple Media), ©1999
• "Getting
into Golf Shape" (Carol
Publishing) ©1997 w/ Neil Wolkodoff
• "Spanish
for Gringos" (Barron’s),
©1995 w/ Bill Harvey
• "Lifelong
Fitness" (Warner Books),
©1994 w/ Bob Delmonteque
• "Life
Issues: Racism" (Marshall
Cavendish), ©1994
• "Pro-Am
Sports: Surfing" (Rourke
Corporation), ©1994
• "Landsailing"
(Rourke Corporation), ©1993
• "Heart
to Heart" (Health Press,
Inc.), ©1991 w/ Dr. Herb Budnick
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