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Bio
For more than 20 years, Scott Hays, M.A.,
has been a freelance writer and author,
and a media consultant in all facets of
business and consumer magazine publishing,
involving a broad range of experiences in
editorial, marketing and conference development.
As a freelancer, he has written for TV
Guide, Men’s Health,
Los Angeles Magazine, The Los
Angeles Times, Advertising Age,
Men’s Fitness, The Christian
Science Monitor, The Miami Herald,
and The New York Daily News. He also
has authored or co-authored several nonfiction
books for major publishing houses, including
Warner Books, Rodale Press, and Barron’s,
several children’s books, and one
self-published novella (see
resume). His just recently finished
writing his first children’s fable.
As a media consultant, Hays worked most
recently for iMedia Communications, a trade
publisher and event producer serving the
interactive media and marketing industries.
Hays helped developed content for and moderated
several panel discussions at company-sponsored
industry conferences, which catered to upper
management marketing and advertising executives
from a broad array of industries. He also
conducted extensive interviews with marketers
from some of the world’s most recognizable
brands—including Pepsi, Coca-Cola,
Visa, adidas, American Express, Reebok,
General Mills, Kraft Foods, and Unilever,
and with dozens of interactive advertising
agencies.
Hays also worked as a media consultant for
Digitrends, a quarterly magazine
that served interactive marketers and their
agencies with in-depth reviews of the trends,
research, tactics, case studies and techniques
developed for and applied in the interactive
marketing/advertising space. He directed
the graphic and editorial presentation of
material for both the magazine and company-sponsored
industry events, including the Media Buyer’s
Summit and Brand Leadership Forum. In April
1999, the Western Publications Association
recognized Digitrends as "Best
Quarterly Magazine" at the 43rd annual
"Maggie" awards ceremony.
Lately, though, Hays has also been working
as an adjunct instructor (English, Writing,
and Mass Communications courses) for UCI
(extension), Orange Coast College and Saddleback
College. At UCI, for example, he developed
a 10-week course on freelance writing for
beginning, intermediate and advanced writers.
He also developed a 5-week course on writing
for the Web, and 5-week course that explores
the literary journalism forms and techniques
used to make creative non-fiction stories
read like novels.
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